You cannot get away from that feeling of getting something made after their personal taste and very own wishes are something special. To be able to affect the appearance, materials, manufacture in a purchase gives a certain added value.The coming weeks, we’re on the subject of made-to-measure present some different manufactured things like where this particular opportunity has been offered.
First up will be a shirt from British Emmett. This brand, we have mentioned earlier and they get with their relatively short history is seen as a newcomer on the otherwise-Jaden Jermyn Street in London. It was in mid-december that we visited Emmett to try to måttbeställa a shirt and the reason a bit with them about the uniqueness of a custom-made shirt. Emmett offers this possibility under the name Emmett handmade in two of its stores, on Jermyn Street and Eldon Street in East London.
To begin with, it must be concluded that the right feels liberating to get into Emmett’s discreet shop totally delivered from the other attributes on Jermyn Street in the form of Mr Club feeling, mahogany, drab colors and a bygone era. Instead we are greeted by a neutral and relatively sterile environment where the focus is on highlighting the firm’s main product, quality shirt. The order also some accessories mm of high quality but the shirt is their main product.
When to use Emmett’s handmade-service, you get an appointment with a representative from the company. In our case, their sympathetic Creative Director Nash Masood. It all starts as a middle ground between being interviewed by Nash and to reason about fashion in General with a close friend. Nash inspected the shirt worn for the day and after a few more questions, he notes that my taste is closer to the Italian tradition than the British. He says sure, Emmett a British brand with a shirt that is cut by the British firm relatively modern but I want an Italian axis, Vattenfall’s pinch at the attachment he will solve the mm. In the next step, try a test shirt, which they assume. Nash takes a series of measures and we reason together back and forth. A tribute when he at måttningen note that there are different 1.5 cm between my arms, something many who have taken my measurements historically failed. My ask comes of itself, a moment when we begin to discuss fashion and design in General. But somehow, I see that Nash manages to make little notes from time to time, even if we’re talking about shoes and the advantage of a derby versus an oxford.
All of a sudden he proposes a wide turndown collar that collar but admits he has a feeling that I will choose a cutaway. He has during our discussions on a professional manner known on the right, I prefer a cutaway collar. I find a collar on an existing shirt in the store that I prefer, a collar that Nash called the James Bond collar. He asks in the next step, what color I want on the fabric. It is now I actually begin to understand what makes their service into something extraordinary. Because I can only see a few fabrics in a bundle. My question how many fabrics and collars they have so he replies over a thousand each around seventy.However, he refuses to show me these in a book where I get the point. He believes that the whole idea and added value with their handmadetjänst is that the customer will receive a consultation and not that in many cases just get a book on your lap where all choices may be made by the customer and where an expert’s expertise doesn’t matter. Nash argues that for a shirt that costs 200 pounds and up, the customer must be offered more than that they may take all decisions themselves.
Once all the decisions have been made and consultation done so sys shirt up in a factory in German Cologne and this takes approximately 5 weeks. When it arrives, there is a test to see if the measurements are correct. One of the advantages of using the German factory has proven their extremely high precision.
How was the end result? Completely objectively, I have to say that this is one of the best shirts I’ve ever tried. The fit is perfect and the detail work on a really high level. Then, it is perhaps subjective but I appreciated the attention and the consultation I was given despite the fact that I, as a conscious customer might have been able to make many decisions for yourself. Would you not try their handmade so is their standard shirt is also of high quality. In addition, manufactured each shirt in very small editions, as they rarely buys more than 70-80 m of each fabric in the normal case. The risk of a run on the neighbor in the same shirt must therefore be assessed as relatively small and feeling of a unique product is relatively high.