The winds of change blowing at British style Department Hardy Amies. With one leg in the classic fashion and a leg at the modern, the Savile Row-based firm have taken the step from classical bespoke-tailoring that today even include ready-to-wear with high fashion.
“A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them”
Sir Hardy Amies (1909-2003) was something of a pioneer when he launched the first catwalk show for ready-made garments (ready-to-wear). At the same show played music and designer made the models the company at the end of the show, much like it looks today.
In addition to the business on Savile Row No. 14 was Hardy Amies official “dress-maker” for Queen Elisabeth II for over 40 years. When the British team was victorious at the World Cup in 1966, it was Mr. Amies who designed their costume. The suit the British Olympians wore in 1972 had the Hardy Amies has put his hand to. Another interesting project was when he was asked by Stanley Kubrick to draw the visionary framtidskostymerna for his film 2001: A space odyssey.
When this creative fashion pioneer were not seen in London was the likelihood great that he drew strength and inspiration in his beautiful garden in the Cotswolds.
Today, the firm, may not be the most famous, a player to be reckoned with on the British fashion scene. They have made a substantial investment and Claire Malcolm who is Creative Director today cares for the firm’s history with the British heritage and their Atelier as a basis but looking ahead for the modern gentleman.
They currently have two collections in the form of Hardy Amies and Hardy Amies London.The first is the firm’s cutting-edge line which takes out the turns and compete with the largest fashion houses in the world. This autumn, it has been discontinued from the gray suit and showing up along with modern shoes from Mr. Hare and patterned suitcases from Globe Trotter to achieve 1930’s glamour.
The latter line named London’s more dressed up and stripped down and the focus is on the dark suit and a slim silhouette.
However, it should not be forgotten that the firm even though has its roots in the tailor’s and for those who are offered a complete bespoketjänst as well as a simple semibespoke in the firm’s lokalar on Savile Row. Stuart took 2010 Lampell over as head cutter and with a solid experience from work in both Gieves & Hawkes and Timothy Everest has the firm a reputation even among the most demanding customers at this skräddargata number one.
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