Firenze 4 Ever luisaviaroma “Ethnomorphic” in the January

The time flies by in the flights and before the wonderful impressions are further blurred, we want to look back once more with you on the first highlight of the year 2014: the Firenze 4 Ever event, which is organized twice a year by LuisaViaRoma , Florence.

We were in January for the first time withwhen the first team of international fashion in Florence gathered together to celebrate and to create wonderful looks and outfits from the freshly-arrived collections of designers from the range of the LuisaViaRoma stores.

The event was themed “Ethnomorphic” in January and 32 bloggers from around the world were invited, to the new style to celebrate, you can describe as a more technical variant of the folk trend, almost steampunk meets ethno. You can see very nice, just in the collections by ETRO for men and the new Chanel collection, as there is reinterpreted the theme of Western. At Givenchy, however, especially floral elements are engineered and used some “unzip romanticized”.

We were accommodated in the wonderful villa Cora, which is located on a hill in the residential area of Florence and offers a unique atmosphere for opulent looks and every morning makes a gift if the groves of Florence and the roofs of the city cast can be the first views of the morning. Of course not only the Villa Cora is able to enchant the visitors. All Florence shines in historical splendor and offers highlights such as the Cathedral of Florence, many shopping opportunities from small boutiques, such as the Cup of milk kids store and vintage shops, such as the boutique n up to the stores of the world renowned fashion brands. Also dining there are both traditional bars and restaurants, but also modern interpretations of Italian dishes, such as the soul kitchen. In particular, we have learned but once again appreciate the coffee culture. No Starbucks is far and wide to see and we hope that the Italians that also keep it maintained. For this, you get a fast and excellent espresso, which brings back tired explorers feet in motion at each corner.

But back to the shopping. Of course, we want to introduce our hosts, Lusia Via Roma, once more. There has long been the fashion store Lusia in the via Roma (hence the name) in Florence, and over the decades LuisaViaRoma has evolved but also internationally and in online shopping to an institution in Florence for designer fashion. A you will find a big selection of current designer parts of different designer generally quite rare, because just the A-brands increasingly rely on its own flagship stores. So I can see then just clothes Gucci in the Gucci store and at the Chanel store fashion from Chanel. To compare collections and combine outfits from different brands will be pretty difficult. Not so with LuisaViaRoma, where the great designers and brands hang next to each other on several floors and you quickly get an overview of the trends and Kolletionen as a customer.
On the other hand, the line at L also by the variety of brands is unique because both well-known and established brands are listed, as even newcomers. That’s why we can recommend a visit of the LuisaViaRoma only all fashion-interested visitors of Florence. And anyone who is not on the spot, can have fun online thanks to worldwide shipping at LuisaViaRoma.

In addition to the so-called style Labs, where we could put together our own outfits as a blogger and stage with a team of models, makeup artists and photographers, the Firenze 4 Ever includes events in Florence, which is then the elites of the city of fashion, business, media, etc. will honour the watering. On the subsequent final party rocked the American rapper Azealia banks then the amount and we remained enchanted by the staging, the beautiful city and a grandiose fashion launch in the year 2014.