Making a product is accepted can be very complicated. The branches of administration and marketing try to answer this problem, and recently the research of consumer behavior has intensified, so that is more sold more easily.

Ethical issues aside, what matters is that Microsoft managed to get its platform seeks to increase revenues by $ 80 million. As? Simply changing the blue which is displayed in the search results, a lighter shade to another slightly darker.

The increase in revenue happened since Live Search gave way to Bing as the official tool searches the company of Bill Gates. The old version had links in a lighter and less bright blue. Since the current version calls for a blue that comes very close to that used – for centuries, say by the way – by Google, being darker and more contrast.

[via Business Insider , Beyond Binary]

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