Last week the MediaMemo blog reported the creation of another platform advertising that Twitter would launch. This platform was launched today and is based on the list of Trending Topics. Advertisers can pay to have their products disclosed in the list. The first company to do this was Disney, announcing the new film its Pixar subsidiary, Toy Story 3, which went on display this week in the US.

It is not known if interested in advertising can choose Trending Topics regional to publish your products or if it will always be on the list as the 11th item. In the specific case of Disney, the search for Toy Story 3 was inserted in all lists of topics, regardless of location.

The new type of advertising does not seem to affect applications that show the list of subjects, being restricted to only the web version of the site.

Update on 17 / june to 0h16 | The team working with advertising on Twitter published the following video (in English) that speaks the concept behind the Trending Topics sponsored. Reader Tip Rafael Albuquerque (@rafaqueque).

Update on 17 / june at 8:11 | As well noticed the cab reader in the comments, the video above refers to Promoted Tweets, another different advertising platform of Trending Topics sponsored and which was already in the air since April.

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Active Twitter Trending Topic Sponsored
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