The Situation of Street Style

By Guy Trebay of the New York Times

How many years ago we saw groups of photographers, fashion week, kneeling to photograph the shoe of someone? Since that time now seems distant and picturesque. As the editors of Vogue in a post on the Milan fashion week, greeted with praise and scorn (mostly derision), the runway of the street now is largely a means of promotion of styles, trends and articles already in circulation, with virtually no relationship with the new ideas.

Calling the artists of mutants and samples from the collections of this parade of parallel “pathetic” “embarrassing” and “sad”, the magazine see with regret the practice to attract attention on Instagram like Herald the death of true style.

Bloggers counterattacked with your own criticism of an industry that richly of relationships with designers and brands. “Bloggers who wear clothes paid or borrowed are merely making an equivalent more obvious editorial credit system,” wrote @susiebubble, as the British blogger Susanna Lau is known for its 277,000 followers on Twitter.

And he added: bloggers also have bills to pay.

Ultimately, it was a passing storm generated by a careless terminology. The creatures on which the Vogue team referred are not bloggers – do not create original content, written or visual – but Exhibitionists. Whatever side is, however, this new reality highlights one difficulty faced by those who attend the parades, held twice a year in New York, London, Milan and Paris: for many, get ready in the morning to call the attention of the cameras is now partly work, partly cruelly competitive sport.

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Traditionally, editors, retailers and stylists, although they have the tendency to dress well, do it with anonymity in mind. The show is the work of the designers. There are still exceptions, mostly among people whose names you don’t know. Tonne Goodman, fashion Director of Vogue, wears your uniform invariant monochrome consisting of turtlenecks, pants and flat shoes. Tiziana Cardini, Director of retail department store chain Rinascente, in Italy, dresses so discreetly and well you can’t run no risk of diverting the attention of most surprising appearances as Anna Dello Russo, Publisher of Vogue Japan, famous for changing clothes six times in a single day.

If you check the images of the recent round of European shows can clarify something is that those who attend to see and not be seen, in a sense, are a dying breed. In an era solipsistic, each of us is an individual mark and the fashion shows have proved to be an unparalleled platform for the improvement of the business.

The point, however, is not that these women look beautiful, elegant and better cared for than who want to appear. Do they wear to their followers.

Even though it looks go a parade to another without much effort, are actually working hard to please an audience online that, in the case of socialite Olivia Palermo, 4,100,000 only on Instagram.

Giovanna Engelbert, collaborator of the magazine W, with an assertive style that stands out for unexpected combinations (she was on the way to the parade of Rocks in Paris wearing a leather dress and crochet done by your sister), can be proud of its more than 500,000 followers on Instagram.

Pandora Sykes, fashion editor of the Sunday Times of London, has 112,000 fans on Instagram. Such is the influence of this “wardrobe Mistress” of the best-selling British newspaper, you can be sure that when she shows up for a fashion show in London with a floral dress $830 with bufantes sleeves of the spring collection of designer 2017 Rejina Pyo, the virtual cash registers are already beginning to work.

Street style trends emerged from fashion shows and photographers such as Bill Cunningham, New York Times, or Scott Schuman, The Sartorialist blog, with watch and journalistic instinct finely tuned, the captured.

“Eight or nine years ago, when Japanese photographers surrounded me in Fiera in Milan, I laughed, I thought it was funny. Now all this crowd seems a little absurd, “said J.J. Martin, editor of Wallpaper magazine, referring to the site of many fairs of Milan.

She admits that the attention he received for the clothes beautifully printed using probably helped your business (and your journalistic work, she is part owner of a clothing line of niche LaDouble J), but J.J. still dresses to the parades in the same way that you dress for the Office.

And ensures you don’t wear clothes, not fashion week comes the version of the fashion world of the wildebeest migration as a merchandising opportunity across platforms.

“I still seen to have a good time,” she said.

Just imagine such a thing.

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