TAG Heuer Watch FAQs

WTBR: That’s why a specific collection to Ayrton Senna?

Jean-Claude Biver: Just that, this collection was launched in Brazil, first, but is a simultaneous worldwide release. Initially four models for the next 12 months.

Each watch features the famous Senna ‘, styled in red lacquer on the dial, present on the rear case and bezel.

All watches feature a tachymeter scale and iconic bracelet “Legend”, with S-shaped fittings. We want to convey to the watch the true spirit of the race and the performance of the great Formula 1 pilot who was Senna.

WTBR: I would like you to say a little more about the clock Connected.

Jean-Claude Biver: Is a watch with 100% of the identity of the TAG Heuer. He doesn’t look like a smartwatch clock. I’ve seen many and I can tell, looking closely, you are smart watches.

They all have something in common. You can see and feel. If we are able to produce a smart watch that doesn’t look like a smart watch, Yes, we do. Otherwise, we can’t do.

I told my team that I only accept a Connected Watch if you promise that can bring 100% brand DNA to Connected Watch, with the material that we are accustomed to use, such as titanium and resembling a Carrera parole.

If you meet these conditions, you can make a smart watch. So I’m very proud of the result. We were able to hide from the fact that it’s a smartwatch clock. You have to touch it to see that it is a technological model. And the price is around $1500.

WTBR: It is possible to measure how consumers received the launch clock Connected?

Jean-Claude Biver: I can say that it has exceeded our expectations, I’ve never seen an impact so big and so positive with a launch in a traditional watchmaking.

I can say that the Connected Watch for TAG Heuer was certainly the biggest event of the last 100 years. A colossal impact.

It’s the beginning of a revolution, because we start to reach a new audience of consumers, many who had never even bought a watch in my life. With the Connected TAG Heuer took a big step towards the new century.

Gallery

TAG Heuer

TAG Heuer

Source: www.bernardwatch.com

Men’s Datejust Rolex 116234 Silver Dial

Men's Datejust Rolex 116234 Silver Dial

Source: www.bobswatches.com

Tudor Black Bay 79220 Red

Tudor Black Bay 79220 Red

Source: www.bobswatches.com

Rolex 31MM Datejust 178341 Rose Gold Oyster

Rolex 31MM Datejust 178341 Rose Gold Oyster

Source: www.bobswatches.com

Fitment Guides

Fitment Guides

Source: www.watchstrapworld.com

Used Men’s Rolex GMT-Master II 116710

Used Men's Rolex GMT-Master II 116710

Source: www.bobswatches.com

Rolex Date 115200 Blue

Rolex Date 115200 Blue

Source: www.bobswatches.com

Rolex GMT-Master 1675 Yellow Gold

Rolex GMT-Master 1675 Yellow Gold

Source: www.bobswatches.com

Rolex 40MM Air-King 116900

Rolex 40MM Air-King 116900

Source: www.bobswatches.com

Rolex Yacht-Master Blue Dial 16628

Rolex Yacht-Master Blue Dial 16628

Source: www.bobswatches.com

Gold Ladies Rolex Cocktail Watch

Gold Ladies Rolex Cocktail Watch

Source: www.bobswatches.com

Rolex Presidential Day-Date 18038 Champagne Dial

Rolex Presidential Day-Date 18038 Champagne Dial

Source: www.bobswatches.com

Rolex Sea-Dweller Deepsea Blue 116660 Certified Pre-Owned

Rolex Sea-Dweller Deepsea Blue 116660 Certified Pre-Owned

Source: www.bobswatches.com

Longines Watches

Longines Watches

Source: www.extouch.com

Rolex Submariner Blue Ceramic 116613LB Sunburst

Rolex Submariner Blue Ceramic 116613LB Sunburst

Source: www.bobswatches.com

Sea-Dweller Rolex 16600 Dive Watch

Sea-Dweller Rolex 16600 Dive Watch

Source: www.bobswatches.com

Omega Seamaster Electronic F300 HZ Day Date Chronometer …

Omega Seamaster Electronic F300 HZ Day Date Chronometer ...

Source: www.watchseller.com.au

Omega Speedmaster Moonwatch 39.7mm Unworn

Omega Speedmaster Moonwatch 39.7mm Unworn

Source: www.bobswatches.com

Vintage Rolex Diamond Cocktail Watch

Vintage Rolex Diamond Cocktail Watch

Source: www.bobswatches.com

Rolex Cosmograph Daytona 116503

Rolex Cosmograph Daytona 116503

Source: www.bobswatches.com