The New York Times News Service
By Vanessa Friedman, head of fashion critic of the New York Times
It was quick. Two weeks after your fashion statement “AMERICA First” held by the President, Melania Trump resurfaced of your life Almost recluse in New York to accompany her husband in Mar-a-Lago, also known as the winter White House/exclusive golf course in Florida. And, with regard to the language of your clothes, the United States were almost the last.
On 3 February, saluting the President that landed them from Air Force One in Palm Beach, the first lady wore a dress with short red cloak of Givenchy. In February, four at a Red Cross ball, wore a long pink Christian Dior (two connected with LVMH Moet Hennessy Louis Vuitton, the French luxury conglomerate led by Bernard Arnault, only foreign luxury Tycoon who made a post-election pilgrimage to Trump Tower). But, in five February in a Super Bowl party at Trump International Golf Club, she put leather pants of The Row, Mary-Kate Olsen and Ashley Olsen, and a thin knit sweater of Derek Lam, two names that were at New York fashion week.
Does it matter?
On the one hand, Melania Trump has been explicit about your desire to avoid, at least for now, to draw attention in Washington. Maybe your clothes are part of that strategy, and that the issue was simply seem elegant and don’t worry too much about how you look. If so, it reached the goal.
However, she also said she wants to live significantly the role of first lady, and certainly these appearances were part of that goal. The choice of red dress–which formed a tag team with attractive tie of the same color of President Donald Trump as the two walked together down the runway – was wittingly. Stephanie Winston Wolkoff, Melania Trump, the Advisor said that the color was a tribute to the “National Wear Red Day, to highlight the importance and raise awareness about heart disease.
So, it’s not that they’re not thinking about it. Or you are not aware of the symbolic value of the dress, especially when it comes to a first lady who prefers that his clothes speak for her.
If so, there is an explicit contradiction in your choice of clothing, given the promise of your husband in the speech of possession that “buy American” would be a beginning of your administration. But the request for dresses made in the United States for the first ladies, which historically had a value, was largely set aside by the Obama administration and transformed into a vehicle to reach across borders. Was Donald Trump who turned this story into question again, probably more public forum, and permanent, than Twitter.
When asked about it, Stephanie Winston Wolkoff sent an e-mail with the following statement: “Madame Trump way proud and supports for a long time the American fashion. She enjoys fashion as art. As a former model, has always supported the most respected designers in the world both here and abroad. Madam Trump buying a mix of international brands because that’s what reflects your life experience and uniquely American style. She’s more excited than ever to mount a platform for American designers like you did in one of the most important weeks in the history of ownership, showing the extraordinary talent of these professionals.
In other words: buy European stuff is a reflection of American shopping experience.
To anyone who has been through a major shopping street in a major city of the United States – as Fifth Avenue in New York, where Melania Trump live — it’s hard to argue otherwise. Although it seems a sort of reasoning, one that could be exploited by companies that want to change some of its factories abroad. That choice is, after all, also a part of the United States’ industrial history.
Anyway, it is important to note that the Givenchy and Dior has been quiet since the weekend, another indicator of the still ambiguous relationship of the fashion industry with Melania Trump. Neither company issued the press release trombeteando the natural appearance of the first lady in one of her dresses. Asked if the brand had worked with the first lady in red dress, Givenchy spokeswoman said the company wouldn’t make any comment, and that the dress had been purchased in a store, without any interpersonal discussion. (He is for sale on the website of Neiman Marcus, among others, for $2,095.)
As for Lam, who in November told the fashion magazine WWD, “I really don’t see myself very involved with Trump’s Presidency”, the situation shows the problem with this approach. After all, the first lady is free to buy their products, whether he likes it or not to get involved. Which is, more or less, another American history.